Oppo and legendary camera maker Hasselblad have officially extended their strategic partnership, unveiling plans to co-develop a next-generation mobile imaging system. The announcement was made at a high-profile event in Gothenburg, Sweden—Hasselblad’s hometown. But as Oppo doubles down on this camera alliance, questions are now swirling about OnePlus’s future with Hasselblad and whether this renewed tie-up spells the end of OnePlus’s own imaging collaboration.
Hasselblad × Oppo: A New Era in Mobile Imaging
According to Oppo, the extended collaboration will aim to “establish a new standard for mobile photography,” combining Hasselblad’s renowned color science with Oppo’s computational photography expertise. The partnership will focus on helping content creators “effortlessly capture masterpieces,” particularly on upcoming Oppo flagships like the Find X8 Ultra and the next-generation foldables.
Pete Lau, Oppo’s Chief Product Officer, emphasized the shared vision at the launch, stating:
“With the extension of our collaboration, we will push the boundaries of mobile imaging even further.”
So, What About OnePlus?
The announcement has stirred speculation among fans of OnePlus, which first entered into a partnership with Hasselblad back in March 2021—a full year before Oppo’s tie-up. At that time, OnePlus invested around $150 million in R&D to close the camera gap with leading competitors.
But here’s the twist: the latest press release makes no mention of OnePlus, despite its historic link to Hasselblad. This omission has fueled rumors that OnePlus’s partnership has quietly come to an end.
According to credible insider sources like Digital Chat Station, the upcoming OnePlus 15 will likely feature a new “independent image brand”, marking a departure from Hasselblad branding. Unless an official announcement is made, it’s increasingly likely that the OnePlus 13 was the last to carry the prestigious Hasselblad label.
Flagships Already Benefiting from the Oppo-Hasselblad Alliance
Here’s a look at some Oppo devices that already reflect this deepening collaboration:
Oppo Find N5 Foldable (2025)
The world’s thinnest book-style foldable at just 8.93mm, featuring a triple-camera setup co-engineered with Hasselblad and AI-assisted features like Smart Zoom and Portrait Mode. Launch price:$1,900 (₹1.58 lakh).
The Competitive Landscape: Everyone Wants a Piece of the Camera Pie
Oppo’s move mirrors industry-wide trends, as other smartphone brands double down on partnerships with established camera giants:
| Brand | Partner | Highlight Device(s) |
|---|---|---|
| Vivo | Zeiss | X200 Pro with 200MP telephoto and Zeiss T* coated lenses |
| Xiaomi | Leica | Xiaomi 15 Ultra with quad Leica Summilux optics |
| Huawei | Leica | Huawei P40 series—once a gold standard in mobile zoom |
These collaborations bring instant credibility and color science expertise—two things that OEMs can’t replicate overnight.
Why This Partnership Matters (Beyond the Hardware)
For Oppo, extending its alliance with Hasselblad strengthens its standing in the ultra-premium smartphone segment, where camera performance can make or break a device. It ensures future Oppo and potentially OnePlus flagships can compete with Leica-tuned Xiaomi phones and Zeiss-boosted Vivos.
For Hasselblad, the deal means putting its iconic imaging legacy in the hands of millions, reaching far beyond the niche medium-format user base and feeding insights back into its professional R&D.
Final Thoughts: A New Chapter for Oppo, and a Turning Point for OnePlus?
While Oppo’s partnership with Hasselblad is confirmed and growing stronger, OnePlus’s future is uncertain. The brand might be pivoting to an in-house imaging identity or exploring fresh collaborations. Either way, the 2025 smartphone camera wars just got a lot more intense.
Stay tuned—Oppo promises to unveil the next major development later this year.
TL;DR – Key Takeaways
Oppo renews its camera partnership with Hasselblad to develop next-gen imaging systems.
No mention of OnePlus raises doubts about its continued association with Hasselblad.
OnePlus 15 may debut a new, independent camera branding.
Oppo aims to compete head-to-head with Vivo-Zeiss and Xiaomi-Leica collaborations.
The future of smartphone photography is getting seriously competitive—and exciting.
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