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iPhone 18 Pro 1st look details emerging from multiple reports indicate that Apple is finally moving closer to a cleaner, more minimal display. According to sources cited by The Information, Apple plans to shift Face ID sensors under the display on the Pro models, leaving only a single visible cutout for the front camera.

Instead of placing the punch-hole camera at the centre, leaks suggest Apple may position it in the top-left corner of the display, where the clock currently sits. This would mark a clear departure from Apple’s centred approach that has defined recent iPhone generations.

If this design change materialises, the Dynamic Island would no longer be required to hide Face ID hardware. However, leakers suggest Apple may keep it alive as a software feature. In renders shared by Jon Prosser, the Dynamic Island shifts to the top-left corner and expands outward only when needed for activities such as navigation, calls, or live notifications.

### iPhone 18 Pro 1st look and the future of the Dynamic Island

iPhone 18 Pro 1st look rumours point to a quieter but meaningful redesign rather than flashy visual tricks. With Face ID moving beneath the screen, the front of the phone would appear far less cluttered, while preserving familiar functionality through software.

Reports indicate that this under-display Face ID setup may remain exclusive to the Pro models, with standard iPhone 18 variants expected to retain the existing Dynamic Island layout. Display development for the Pro models is reportedly being handled jointly by LG and Samsung, with a new LTPO+ panel designed to support the hidden sensors.

Beyond the display, leaks also hint at notable internal upgrades. The iPhone 18 Pro is expected to debut Apple’s A20 Pro chip, built on a 2nm process, offering improved performance and efficiency. Camera upgrades may include a variable aperture system on the main sensor, while Apple is also said to be testing new colour finishes such as burgundy, brown, and purple.

iPhone 18 Pro 1st look speculation also includes Apple’s in-house C2 modem and expanded satellite connectivity features, potentially allowing limited navigation or media sharing without cellular or Wi-Fi access.

As with all early leaks, these details remain unconfirmed. Apple is expected to officially unveil the iPhone 18 Pro lineup at its fall event, where the company’s long-rumoured front-design refresh will finally be revealed.

OpenAI to include ads as ChatGPT tests a new revenue model

OpenAI to include ads marks a major shift in how the company plans to monetise ChatGPT, one of the world’s most widely used AI tools. The initial test will roll out in the coming weeks, targeting logged-in adult users on the free tier and the recently expanded ChatGPT Go plan, while higher-priced subscriptions will remain ad-free.

According to the company, the decision is aimed at making advanced AI tools accessible to more users without forcing them to pay higher subscription fees. OpenAI said its Plus, Pro, Business and Enterprise plans will continue to operate without advertising.

During the test phase, ads will appear at the bottom of ChatGPT responses when there is a relevant sponsored product or service connected to the conversation. The company stressed that ads will be clearly labelled and kept separate from organic responses, and that advertising will not influence the answers generated by ChatGPT.

OpenAI to include ads comes with strict guardrails. The company said ads will not be shown to users who are, or are predicted to be, under the age of 18. Advertising will also be excluded from sensitive or regulated topics such as health, mental health and politics. Users will be able to see why a specific ad is being shown, dismiss ads, or turn off personalisation entirely.

The move coincides with the global expansion of ChatGPT Go, priced at $8 per month in the US, significantly cheaper than Plus and Pro subscriptions. The Go tier offers higher usage limits and additional features while introducing ads as part of a lower-cost access model.

Industry observers see the development as a pivotal moment for AI platforms. Marketing experts say user acceptance will depend less on the presence of ads and more on how seamlessly they are integrated into the experience. The shift also raises questions about whether conversational AI will become a new advertising channel or be absorbed into existing digital marketing frameworks.

OpenAI to include ads also reflects growing financial pressure. The company has committed massive sums toward AI infrastructure and is seeking diversified revenue streams beyond subscriptions and enterprise contracts. CEO Sam Altman has previously expressed discomfort with advertising, but acknowledged that many users want access to AI tools without paying.

Despite concerns around privacy, OpenAI reiterated that user conversations will never be sold to advertisers. Ads will be contextual, not driven by personal chat histories, and data controls will remain in users’ hands.

OpenAI to include ads represents a delicate balancing act between revenue generation and user trust. How well the company executes this transition could shape not only ChatGPT’s future, but also how advertising evolves across AI-driven platforms.

iPhone 18 Pro 1st look hints at punch-hole front camera redesign

### iPhone 18 Pro 1st look and the future of the Dynamic Island

OpenAI to include ads as ChatGPT tests sponsored content in 2026

OpenAI to include ads as ChatGPT tests a new revenue model