OpenAI to include ads as ChatGPT tests sponsored content in 2026

OpenAI to include ads

OpenAI to include ads as ChatGPT tests a new revenue model

OpenAI to include ads marks a major shift in how the company plans to monetise ChatGPT, one of the world’s most widely used AI tools. The initial test will roll out in the coming weeks, targeting logged-in adult users on the free tier and the recently expanded ChatGPT Go plan, while higher-priced subscriptions will remain ad-free.

According to the company, the decision is aimed at making advanced AI tools accessible to more users without forcing them to pay higher subscription fees. OpenAI said its Plus, Pro, Business and Enterprise plans will continue to operate without advertising.

During the test phase, ads will appear at the bottom of ChatGPT responses when there is a relevant sponsored product or service connected to the conversation. The company stressed that ads will be clearly labelled and kept separate from organic responses, and that advertising will not influence the answers generated by ChatGPT.

OpenAI to include ads comes with strict guardrails. The company said ads will not be shown to users who are, or are predicted to be, under the age of 18. Advertising will also be excluded from sensitive or regulated topics such as health, mental health and politics. Users will be able to see why a specific ad is being shown, dismiss ads, or turn off personalisation entirely.

The move coincides with the global expansion of ChatGPT Go, priced at $8 per month in the US, significantly cheaper than Plus and Pro subscriptions. The Go tier offers higher usage limits and additional features while introducing ads as part of a lower-cost access model.

OpenAI to include ads

Industry observers see the development as a pivotal moment for AI platforms. Marketing experts say user acceptance will depend less on the presence of ads and more on how seamlessly they are integrated into the experience. The shift also raises questions about whether conversational AI will become a new advertising channel or be absorbed into existing digital marketing frameworks.

OpenAI to include ads also reflects growing financial pressure. The company has committed massive sums toward AI infrastructure and is seeking diversified revenue streams beyond subscriptions and enterprise contracts. CEO Sam Altman has previously expressed discomfort with advertising, but acknowledged that many users want access to AI tools without paying.

Despite concerns around privacy, OpenAI reiterated that user conversations will never be sold to advertisers. Ads will be contextual, not driven by personal chat histories, and data controls will remain in users’ hands.

OpenAI to include ads represents a delicate balancing act between revenue generation and user trust. How well the company executes this transition could shape not only ChatGPT’s future, but also how advertising evolves across AI-driven platforms.

India surges to 2nd largest 5G market with over 400 million users

India surges to 2nd largest 5G market

India surges to 2nd largest 5G market at a pace few countries have matched, underscoring the scale of India’s telecom transformation since the commercial rollout of 5G services in 2022. The country now trails only China in total 5G subscribers, placing it ahead of major markets such as the United States, Europe, and Japan.

Government data shows that next-generation networks now cover nearly 99.6% of India’s districts and reach around 85% of the population. This rapid expansion has been powered by the deployment of approximately 4.69 lakh base transceiver stations, making India’s rollout one of the fastest in the world.

The milestone reflects how quickly 5G has moved from a high-profile launch to everyday usage. India surges to 2nd largest 5G market far earlier than earlier industry projections had suggested, driven by aggressive infrastructure investment and strong consumer demand. Telecom operators rolled out services at scale, supported by expanding fibre networks and a mix of standalone and non-standalone architectures.

Affordability has played a crucial role in adoption. Despite recent tariff hikes, mobile data in India remains among the cheapest globally, encouraging users to consume more data and upgrade to newer network technologies. As a result, data usage per smartphone continues to rise at one of the fastest rates worldwide.

Beyond cities, rural connectivity has also strengthened. Rural telephony growth has outpaced urban expansion over the last decade, highlighting how digital access is spreading beyond metros. At the same time, total internet connections in India have crossed the 100-crore mark, reflecting the growing reliance on mobile networks for everyday services.

India surges to 2nd largest 5G market at a time when the country is also pushing for technological self-reliance. Indigenous telecom infrastructure has gained momentum, with India becoming one of the few nations to develop its own 4G network stack that can be upgraded to 5G. Parallel efforts under the Bharat 6G Mission aim to prepare domestic industry and research institutions for future standards.

Looking ahead, industry forecasts suggest sustained growth. India surges to 2nd largest 5G market today, but subscriber numbers are expected to climb significantly over the next decade as smartphone penetration rises and enterprise use cases expand across sectors such as manufacturing, healthcare, and logistics.

The achievement highlights how telecom infrastructure has become a cornerstone of India’s digital economy. With scale, speed, and indigenous capability converging, the country’s 5G journey is setting benchmarks for other emerging markets.